Build a More Predictable B2B Sales Pipeline

Built for B2B Technology Providers

We currently focus on working with:

Our approach is built around understanding your ideal customer profile and creating targeted outbound campaigns around the businesses you actually want to win.

How We Help

From Target Market to Sales Conversation

01 — Prospect Research
We identify businesses that match your ideal customer profile and find the relevant decision-makers within them.
02 — Targeted Outreach
We create and execute personalised outbound campaigns designed to start relevant conversations with potential customers.
03 — Qualification
We identify genuine interest and qualify opportunities before they reach your sales process.
04 — Sales Conversations
Qualified opportunities are passed to your team so you can focus on the part you do best — selling your services.

Pilot programme

Founding Partner Pilot

A focused 30-day client-acquisition campaign built around your ideal customer.We're currently opening a small number of Founding Partner pilots as we build and refine our outbound client-acquisition process for UK MSPs and IT service providers.For £1,000, we'll build and manage a targeted outbound campaign designed to create qualified sales opportunities with businesses that fit your ideal customer profile.What's Included
- Ideal Customer Profile: We define the businesses, sectors, sizes and decision-makers most relevant to your services
- Target Account & Decision-Maker Research: We build a focused prospect pipeline and identify the people responsible for purchasing decisions
- Campaign Development: Tailored outbound messaging built around your services and value proposition
- Managed Outreach: We run the campaign and manage prospect engagement throughout the 30 days
- Qualification & Handoff: Interested prospects are assessed against agreed criteria before being introduced to your sales team
- Weekly Reporting: Full visibility into campaign activity, responses and qualified opportunities generatedWhat We Consider a Qualified Opportunity
We focus on conversations with prospects who:
- Match your agreed ideal customer profile
- Are relevant decision-makers or buying influencers
- Have a genuine potential requirement or willingness to explore alternatives
- Have agreed to a sales conversation with your businessFounding Partner Investment: £1,000 for 30 daysThe Founding Partner Pilot gives a small number of IT service providers access to our full client-acquisition process at introductory pricing, while we build our initial portfolio of campaigns. There is no long-term commitment beyond the initial 30 days.

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About Averden Partners

Focused B2B Client Acquisition

Averden Partners is a B2B client-acquisition business focused initially on the UK managed IT and technology-services market.Our approach combines careful market research, targeted outreach and qualification to help B2B technology providers create more sales opportunities.

Ready to Build Your Outbound Pipeline?

If you're an MSP or IT service provider looking to develop a more consistent approach to new-business acquisition, we'd like to hear from you.

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